
Balancing vision with execution
To drive stellar results for B2B businesses
Explore my services
GTM and Growth Advising
Ideal for B2B companies seeking expert guidance to accelerate their growth trajectory. I’ll analyze your business, identify key opportunities, and advise you on tailored strategies to boost revenue and market share without the cost of a full-time executive.
Fractional CMO
Perfect for startups looking to leverage high-level marketing expertise without the full-time commitment. I’ll help craft scalable GTM strategies and actionable playbooks to drive broader marketing operations.
ABM Strategy & Execution
For organizations seeking to ignite their ABM initiatives. I’ll turn pilot programs into repeatable, programmatic successes. My approach focuses on hand-picking high-value accounts and aligning sales and marketing efforts for maximum impact.
Get to know me
Hi there. I’m Christy McCreath, the founder of Libra GTM Strategies. For the past two decades, I’ve worked with a diverse range of clients, from scrappy Series A startups to global software giants on the brink of IPO.
My approach? I’m all about efficiency and results, backed by hard data. I love turning pilot programs into repeatable, programmatic successes. Whether it’s creating scalable ABM frameworks. re-imagining your sales and marketing GTM strategy, or squeezing every ounce of value from your tech investments, I’m your trusted growth partner.
I pride myself on bringing a fresh perspective and tangible outcomes to every project. If you’re looking for someone who can navigate the complex world of B2B marketing and turn strategies into real-world success, you’ve come to the right place.














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